privacy policy

at pursueyourpink (the "website"), owned and operated by serene whimsy llc ("company," "we," "us," or "our"), we respect your privacy and are committed to protecting the personal data we collect from you.

1. your consent

by using the website, you consent to the collection, use, and sharing of your information as described in this privacy policy. we obtain your consent through affirmative acknowledgment at account creation and membership sign-up, disclosure at newsletter subscription, and separate opt-in consent for any partner data sharing.

2. information we collect

a. information you provide directly

• contact and subscription data: email address and name when you subscribe or register.
• membership and account data: login credentials and physical addresses for membership administration.
• payment data: processed securely by our third-party payment processor. we do not store your credit card numbers.
• user-generated content: any content you post, upload, or submit to the website.

b. information collected automatically

• device and browser information: ip address, browser type, operating system, device type.
• usage data: pages viewed, links clicked, time spent, referral sources.
• cookies and tracking technologies: used to enhance your experience and analyze traffic.

3. how we use your information

we use your personal data to provide and maintain our services; communicate with you; process payments; improve our website; foster community; ensure security and compliance; and support business operations through aggregated, de-identified analytics.

4. how we share your information

we do not sell your personal data. we do not "sell" or "share" personal data as those terms are defined under the ccpa/cpra or any other applicable state privacy law.

a. service providers

we share data with third-party service providers who perform services on our behalf, including hosting, payment processing, email marketing, and analytics. we encourage you to review the privacy policies of these providers.

b. business partners and co-branded events

we will only share your identifiable personal data with business partners if you provide separate, specific opt-in consent at the point of the event or promotion.

c. aggregated and de-identified data

we may share aggregated, anonymized, or de-identified data with business partners, investors, potential acquirers, or other third parties for analytics, benchmarking, and business development.

d. potential acquirers, investors, and financing parties

in connection with any proposed transaction, we may share aggregated data freely and limited personal data under confidentiality agreements.

e. business transfers

in the event of a completed merger, acquisition, or sale of assets, your personal data may be transferred to the successor entity.

f. legal compliance

we may disclose your information if required by law, subpoena, or court order.

5. cookies and tracking technologies

a. analytics

we use analytics tools to understand how visitors interact with our website, solely for internal operational purposes.

b. "do not track" signals

we respect your browser's "do not track" (dnt) preference. if your browser sends a dnt signal, we will suppress non-essential tracking on the website, including analytics and marketing pixels. essential cookies required for website functionality will continue to operate. dnt applies to website tracking only; email tracking operates independently of browser settings.

c. managing cookies

you can set your browser to remove or reject cookies. removing or rejecting cookies may affect website functionality.

6. your privacy choices and rights

depending on your location, you may have rights including access and portability, correction, deletion, opt-out of marketing, and withdrawal of consent. to exercise any of these rights, contact us at privacy@pursueyourpink.com.

7. data retention

we retain your personal data for as long as your account is active or as needed to provide services. we may retain billing records for up to seven (7) years for legal and tax compliance. de-identified or aggregated data may be retained indefinitely.

8. data security

we implement reasonable technical and organizational security measures to protect your personal data. no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. security breach notification

in the event of a data breach involving your personal data, we will notify affected individuals in accordance with applicable law, including the new york shield act, in the most expedient time possible.

10. children's privacy

our website is not directed to children under thirteen (13). we do not knowingly collect personal data from children under 13. if you believe we have information from a child under 13, contact us at privacy@pursueyourpink.com.

11. international data transfers

our data is stored and processed in the united states. if you access the website from outside the us, your data will be transferred to the us. by using the website, you consent to this transfer.

12. regulatory notices

a. california residents (ccpa/cpra)

we do not sell or share your personal data as defined under the ccpa/cpra. to exercise your california privacy rights, contact us at privacy@pursueyourpink.com.

b. new york privacy

we comply with the new york shield act and all applicable new york state privacy regulations.

13. changes to this privacy policy

when we make material changes:

• registered subscribers and members will receive an email notification. continued use after fifteen (15) days constitutes acceptance.
• all other visitors will be notified via a website banner for thirty (30) days. continued use after this period constitutes acceptance.

14. contact information

serene whimsy llc
dba pursueyourpink
attn: privacy point of contact
new york, ny
email: privacy@pursueyourpink.com