About Paula
Some people find their voice
at fifty.
Paula always had hers.
The youngest of five. A writer since she could hold a pen. A woman who has always seen the world in full color — even when the world around her insisted on black and white.
The beginning
She grew up the youngest of five — three sisters, a brother, a childhood full of noise and negotiation and stories. Writing was never a hobby. It was how she made sense of things.
Her career took her into law, and she threw herself into it. Eventually she landed at Visa during one of the most consequential periods in the company's history — a global merger, a complete organizational transformation, an industry rewriting its own rules. She helped navigate the legal and communications architecture of that change from the inside. She knows what it looks like when everything shifts at once. She knows you can come out the other side.
She has always loved beauty — colors, flowers, fabrics, fashion. Strangers stop her on the street and ask if she's a designer. The world she moved through professionally was black and white, constructed for a certain kind of authority. Her interior life was always in full color. Eventually, she stopped choosing between them.
She founded Everbloom — a personal care company built for women over 40 — because she saw a woman being ignored by the market and couldn't look away. She built it, then sold the intellectual property to an international skincare company when her life pivoted and brought her back East. First proof of concept: she could spot an underserved woman and build something worthy of her.
Sometimes we need to be shown what is possible before we can dream it.
— Paula
The years that tested everything
Then came the years that asked more of her than she expected to give.
She helped her sister through the death of her husband from brain cancer. She signed her divorce papers. And almost immediately after, her mother needed her — really needed her — and Paula became her caretaker.
Caretaking has real joys. It also carries a weight that accumulates quietly, until one day you realize the things that used to keep you healthy and sane have simply faded away. Your time belongs to someone else. Your needs feel like a luxury you can’t afford.
Paula needed something — anything — to remind herself that her life still existed and still mattered.
Where the name comes from
So she decided to pursue pink.
Pink has always been her favorite color — and her mother's. One of her earliest posts was a photograph of the color she'd chosen in that book so many of us grew up with: All About Me by Dr. Seuss. Pink is woven into her life in ways both small and profound.
But during those years of caregiving and transition, pursuing pink became something more than a preference. It became a practice. Some days it was her pink sneakers. Other days, a photograph of a flower she passed on the street. Small things. Deliberately chosen.
A daily message she sent to herself: I deserve to pay attention to something that makes me happy.
It didn't solve anything. It didn't make the days less exhausting. But it made her a priority — for one brief moment, every single day. And some days, that was everything.
Pursuing your pink isn't about the color. It isn't about embracing a softer side or any meaning the word pink carries in the wider world. It's about identifying what makes you happy — your color, whatever it is — and making sure you pursue it at least a little, every day.
A lifeline dressed up as a small, pretty thing.
Her art
The same eye that found pink
in the hardest years paints it.
All artwork by Paula.
Now
She lives now on the Upper East Side of Manhattan — which suits her perfectly, because everyone on the street has a story and she genuinely wants to hear it. Elena Ferrante is her favorite author. She moves through the city in outfits that stop people mid-sidewalk.
And she is, these days, a founder again — building the destination she kept looking for and couldn't find.
pursueyourpink grew from a very simple longing: to find a place where she felt understood. Where the particular joys and losses of this chapter of life were recognized — and where she was given real tools to navigate them.
It is built by a woman in the middle of her own third act, for the women who are ready to write theirs.
"I can handle getting angry. I can handle my feelings getting hurt. But just please be honest with me."
She means it.
pursueyourpink
She is not waiting to be discovered.
She is already fully formed.
Live today better. Dream tomorrow bigger.